Every organisation has its own way of communicating — some formal, some warm and conversational. Your persona makes sure applications sound like you, not a generic template.
Where to set it up
You'll find the Persona tab under Library in the left-hand menu, alongside your Financials, Governance, and Documents.
Two ways to set your tone
Upload examples of your writing — share documents that represent how your organisation communicates. Annual reports, previous applications, newsletters, or website copy all work well. The more examples you provide, the more accurately Fundin can reflect your style.
Describe your style directly — if you don't have documents to share, write a short description of your preferred tone. For example: formal but approachable, plain English, avoids jargon, uses person-first language.
💡 Tip: The best input is real examples of your own writing. A past application or your latest impact report gives the AI more to work with than a description alone.
What happens if you don't set one up
You don't need a persona to get started — the AI has been trained on thousands of real grants and applications, so it understands structure, tone, and what funders are looking for by default. Setting up your persona simply makes drafts sound more like you from the first attempt, meaning less editing later.
If a draft doesn't sound right
Edit the answer directly in the draft yourself — your edits are saved and feed into your saved response library, so future drafts get closer to your voice over time. Your bid writing expert can also flag tone issues if you send them a draft to review; see Getting your application reviewed. Either way, if the mismatch is consistent across applications, it's worth revisiting your Persona tab and adding more examples or refining your description.
See Drafting bids for how the AI uses your persona alongside your bid library to write applications.